A Curated Set of Ways to Engage to Pure
Organisations partner with Pure through three distinct models, each designed to provide senior access, discretion and clarity. These options reflect how clients prefer to work with Tracey depending on the level of strategic involvement, urgency and organisational complexity.
Service Options
Retained - Chief People Advisor
A monthly retainer that provides direct access to Tracey leadership for senior‑level talent strategy, market intelligence and ongoing advisory support. This model includes:
- Priority access to Tracey
- Strategic guidance on organisational design and hiring
- Market mapping and succession insight
- Reduced executive search fees for any retained mandates
This is the closest model to having a senior people partner embedded within your leadership team.
Project Engagements
A defined, time‑bound engagement for organisations requiring senior support for a specific initiative. Typical scenarios include:
- “We need you to run our hiring process for the next month.”
- “We need a senior advisor to stand up a new function.”
- “We need support to design our talent strategy or workforce plan.”
This model is outcome‑driven, discreet and ideal when you need senior capability without a permanent hire.
Contingent Recruitment (Selective)
Contingent Recruitment (Selective)
For specialist or mid‑level roles that fall outside retained search, Pure offers a selective contingent model. This is used when:
- The role is important but not senior enough for a retained mandate
- The organisation prefers a success‑based fee
- The requirement is tactical or urgent
This model is offered only when aligned with Pure’s standards and capacity.
A Search Firm Built on Capability & Cultural Fit
A Search Firm Built on Capability, Character & Cultural Fit
A Search Firm Built on Capability, Character & Cultural Fit
A Search Firm Built on Capability, Character & Cultural Fit
Our work is grounded in discretion, clarity and a genuine respect for the people we represent.
Executive Search with Precision & Purpose
A Search Firm Built on Capability, Character & Cultural Fit
A Search Firm Built on Capability, Character & Cultural Fit
We deliver tailored executive search solutions supported by modern tools and a disciplined, merit‑based approach. Our programmes identify leaders who bring both technical strength and long‑term value.
A Purpose Rooted in Long‑Term Alignment
A Search Firm Built on Capability, Character & Cultural Fit
A Purpose Rooted in Long‑Term Alignment
We exist to give clients access to the strongest talent and to support professionals in finding roles where they can contribute meaningfully.
Why Pure
Connecting UAE & Hong Kong
Pure is a founder‑led executive search firm specialising in senior appointments across the UAE and APAC. We work closely with organisations that value judgement, integrity and long‑term partnership, helping them secure leaders who strengthen capability and culture.
Our Vision
We believe organisations should have access to the right talent, wherever it may be. Our vision is to bridge leadership across regions, connecting exceptional professionals with institutions that value depth, performance and alignment.
Our Founder & Team
Tracey and her team bring together experienced search professionals with decades of combined experience across four regions and two continents.
We reflect the modern workplace—diverse, globally connected and united by a commitment to thoughtful, high‑quality search work that strengthens leadership teams.
Our Long History
Pure was founded in Hong Kong in 2008 and operated for a decade across multiple regions before being re‑established in 2024 with a renewed focus on senior leadership appointments in the ADGM and across the UAE and APAC.
Our history is built on long‑standing relationships, deep market understanding and a commitment to doing things properly.